Packaging Solution

OVERVIEW
The paper bag used by Domino Sugar is also used by many other brands and is not successful due to sealing, pouring, and inconvenience problems.

STRATEGY
The functionality of the packaging must become better-suited for the product to improve convenience for the users as well as maintaining brand presence in the home. The finished product will solve all of these problems while maintaining a low price.

The bulky package and wide opening is inconvenient for pouring, and also allows sugar to spill before the package is even opened.

The package cannot be resealed once opened. This causes clumping due to moisture allowed in by the improper storage of sugar.

As a result, many consumers have resorted to transferring the product to their own container after it has been purchased.

Key Users

Enjoys baking often for family and friends. Has years of baking experience, may already be loyal to a brand.

Enjoys baking as a hobby. Likely a baking amateur, inclined to use tried and true ingredients.

Uses sugar in small amounts, such as in their coffee. Looking for a convenient solution that they will use in their home everyday.

Visual Concept Exploration

Concept A
NOSTALGIA

The strength of the brand’s history is the heart of this concept. This differentiates Domino from the competition as the more trusted, tried-and-true brand.

Concept B
MODERNIZATION
This concept evolves the existing culture of the brand to give a more updated feel. The nostalgia aspect of the brand is pushed further into the contemporary context.

Concept C
PURITY
Inspired by the iridescent appearance of sugar crystals under a microscope, this concept is centered around the purity of Domino’s pure cane sugar.

Prototyping

MEASURING SYSTEM MODEL
Pros: A cardboard box with two interior compartments; the smaller section features a window with measurements. With the top closed, the user pours the sugar to the desired amount with the top closed. Then, they open the top and pour out the measured sugar.

Cons: While cheap to produce, this iteration did not go further because it proved to be too complicated for the user.

GRAIN HOPPER MODEL
Pros: Features a moving part to begin flow of the product out of its container.

Cons: It has the possibility of being top-heavy, and the mechanism that allows the sugar out would not have a proper seal to keep out moisture.

SALT SHAKER MODEL
Pros: The addition of a lid gives the user the option of scooping out larger amounts of sugar at a time.

Cons: It’s difficult for the user to understand its functionality, and the shape is inconvenient for storage.

GRAIN HOPPER MODEL
Pros: Features a moving part to begin flow of the product out of its container.

Cons: It has the possibility of being top-heavy, and the mechanism that allows the sugar out would not have a proper seal to keep out moisture.

Final Design

Inspiration for the final package design comes from two existing package solutions combined to create a new design:

CARTON 
• Cheap to produce
• Locks air and moisture out
• Resealable

POLYHEDRAL PACKAGING
Dynamic shelf presence
Easy to hold

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