Non-Profit Brand Identity

OVERVIEW
Project Starburst is a food bank operating in Big Rapids, MI. The organization asked Design Project Center to create a functional website that volunteers and admin are able to maintain.

STRATEGY
Create a strong, consistent brand across print and digital touchpoints that accurately communicates what Project Starburst is and what they do.

Key users

NEW CLIENTS

New clients may need food or supplemental services, but is unsure of the process. They want to quickly gain information about Project Starburst and easily contact someone to get their questions answered.

RETURNING CLIENTS

Regular clients have a routine when they visit—they know what to expect and they trust Project Starburst. 

volunteers

Volunteers are willing to spend their time to give back to their community and help Project Starburst clients better their situation. Volunteering is often done in groups.

donors

Donors want to give back to their community and be a part of making a difference. They want to understand where their money is going and how they are making a difference in the community.

Visual Exploration

Concept A
CENTRAL POINT PROVIDING RAYS OF SERVICES

  • Friendly
  • Uplifting
  • Focus on a positive outcome for clients

Concept B
LIGHT IN THE DARKNESS

  • Emotional impact drives call to action
  • Dramatic
  • Hope for clients

Concept C
NEIGHBORS HELPING NEIGHBORS

  • Authentic, welcoming
  • Personable
  • Focus on the characteristics and community of Mecosta and Osceola counties

Final Brand Elements

PHOTOGRAPHY
Project Starburst’s photography emphasizes people coming together, positive energy, and local scenery.

To ensure consistency and influence mood, one of two gradients is applied over the photography.

WEBSITE
The Project Starburst website was built with WordPress to ensure the content can be easily updated.

The live site can be found here.

FUNDRAISER
Project Starburst hosted a fundraiser in March, the perfect opportunity to begin rolling out the new brand. 

See image gallery from the event below.