Project Starburst is a food bank operating in Big Rapids, MI. The organization asked Design Project Center to create a functional website that volunteers and admin are able to maintain.
Create a strong, consistent brand across print and digital touchpoints that accurately communicates what Project Starburst is and what they do.
New clients may need food or supplemental services, but is unsure of the process. They want to quickly gain information about Project Starburst and easily contact someone to get their questions answered.
Regular clients have a routine when they visit—they know what to expect and they trust Project Starburst.
Volunteers are willing to spend their time to give back to their community and help Project Starburst clients better their situation. Volunteering is often done in groups.
Donors want to give back to their community and be a part of making a difference. They want to understand where their money is going and how they are making a difference in the community.
CENTRAL POINT PROVIDING RAYS OF SERVICES
- Focus on a positive outcome for clients
LIGHT IN THE DARKNESS
- Emotional impact drives call to action
- Hope for clients
NEIGHBORS HELPING NEIGHBORS
- Authentic, welcoming
- Focus on the characteristics and community of Mecosta and Osceola counties
Final Brand Elements
Project Starburst’s photography emphasizes people coming together, positive energy, and local scenery.
To ensure consistency and influence mood, one of two gradients is applied over the photography.
Project Starburst hosted a fundraiser in March, the perfect opportunity to begin rolling out the new brand.
See image gallery from the event below.