Convention Experience

OVERVIEW
Handcrafted soap and cosmetics are artisanal products, generally created in small batches by handcrafters. Every year the Handcrafted Soap & Cosmetic Guild, Inc. hosts an Annual Conference.

STRATEGY
Create a consistent, branded experience targeted at key users so that they leave the conference filled with a renewed sense of direction and a fire in their belly to make their business thrive.

Key Users

HOME HOBBYIST

The home hobbyist has a basic knowledge of soap and/or cosmetic techniques. They want to dive into new products and discover new techniques to make old favorites.

BUSINESS-MINDED MAKER

The business-minded maker has or wants to open a business. They are looking for knowledgeable speakers who can help them elevate their business to the next level.

ADVANCED MAKER

The advanced maker is ready to innovate within their business. They have been in business and making products and are looking for inspiration.

DISCOVERY
Conference attendees are directed through the experience through signage and referencing the website while they walk around the venue.

ENTRANCE
When registered attendees arrive, they recieve a badge, apron, and a pocket schedule. The apron will come in handy for attendees because it has front pockets to hold their schedule and other items, as well as serving as a safety measure during hands-on soapmaking workshops.

SOMETHING FOR EVERYONE
There are three different tracks of events—maker, business, and advanced—targeted for those who want to focus on product techniques (no matter what the experience level), business strategies, and advanced techniques for experienced makers.