Branding, UX/UI

Nonprofit identity

Project Starburst has been providing the Big Rapids, MI community with meals and assistance to residents living in poverty for 48 years.

Working as a team of 3 students, we distilled Project Starburst’s core values and mission to design a new brand identity system to better represent their organization to the community.

Along with creating a website, we also provided Project Starburst with an entire stationery system and printed marketing materials.

To attract more volunteers and donors, we reflected the nonprofit's warmth and personal touch in their brand presence, calling attention to their values of being deeply rooted in the community and caring for their neighbors.

We provided the brand book we created (below) to the board as a reference for brand guidelines to ensure continued consistency as well as Wordpress access instructions to update information as needed.

↓ behind the scenes ↓